Clockhouse tackle a new challenge in Liberia, West Africa
Clockhouse have just completed a rebrand and brand implementation project at Roberts International Airport, Monrovia in the West African State of Liberia.
“This was a three way project involving the Airport Authority, Air France KLM and Delta Air Lines” says Morgan Larrivain, who ran the project from the UK. The original terminal had become too small to accomodate the additional passenger volumes being brought in by Air France KLM and Delta and so another terminal was created out of a transit building that was being used by the United Nations for troop movements.
The task was to ensure that both Air France and Delta would benefit from strong visual branding in the terminal, and that the Airport Authority had recognisable, branded wayfinding signage. One of the challenges was to remove the look of a military camp that pervaded.
During an initial site inspection, we determined the scope and technical feasibility for the project. Having documented the site with numerous photos, we created computer generated images to help stakeholders visualise our branding proposition for the airport. One challenge which stood out in particular was the 60 metre long whitewashed pot-marked wall which dominated the compound and which needed to be disguised. The solution was to paint a giant mural featuring famous landmarkes from around the world.
Every contingency had to be thought of and provided for, out of the UK. A small team of painters and carpenters were recruited locally to help with the installation of vinyls, graphic panels and the painting of the wall. Some real out of the box thinking had to be used; when it was discovered that there was not a satisfactory water supply for the Karcher high pressure cleaners needed to clean of the wall, the Fire Chief kindly provided a 62 ton fire tender to come and wash down the wall!
This was one of the more interesting projects we have undertaken in a challenging environment and shows that where there is a will to think outside of the box, there are always solutions to be found.
