Winter 2008 News        
 
 
Clockhouse Marketing goes global
- with Delta Air Lines

In early 2007 a team from Clockhouse were let in on a big secret. One of their long standing clients of 19 years, Delta Air Lines, were going to completely rebrand themselves around the world. We were initially briefed with the task of implementing the new house style in all Delta's airports and ticket office facilities throughout Europe, Middle East Africa and Far East.

  

Staff Canvas

Over the New Year our design team was challenged by Managing Director Rod Wheeler to each create an original canvas to adorn the walls of Clockhouses’ new offices in Parsonage Square.

Mel Pickburn was chosen as the winner and received a hamper full of goodies which lasted approximately one and a half days.


WINNER 'closeness'


'...'


'sun goddess'


'my balloon'


'sublinear'


"654"

 

Creative Spotlight

Jason Ballard

As a talented Flash and web design specialist Jason will be working on exciting new media projects ranging from mobile device technology to interactive presentations.

Jason studied at the University College for the Creative Arts in Epsom and has created pieces for MTV and Diesel. He drives a Honda Civic which he keeps suspiciously clean and curiously drinks very little tea or coffee.

  
 
   
       
 
London Gatwick, UK
  
Cozumel, Mexico
    
 


This was challenging enough but within weeks of commencing we were also asked if we would handle the Latin America and Caribbean markets - in effect all of Delta's entire International network.

To meet the challenge Clockhouse set up an office in Atlanta specifically to handle the Americas, while a team in Dorking continued with Europe and Africa.

The first airport to be rebranded was Paris CDG completed on the night of April 30th followed 2 hours later by Gatwick. Over the next seven months Clockhouse was to implement the new brand into 117 locations in 93 cities around the world. Not only was it one of the largest projects ever undertaken by the Dorking based company but quite possibly one of the largest rebranding jobs of the year, worldwide.


Bruno Varillon (left) Paris Station Manager - complete the first rebrand worldwide on April 30th 2007

    
 
Leading the Latin America and Caribbean project was Arlaine Shepherd:
"The Latin American and Caribbean part of the program required us to establish an office in Atlanta, allowing us to use the flights from Delta's main hub to reach the many airports we had to work with. Although flying off to Caribbean Islands every day did sound fun at first, it was actually a very testing project involving long hours and late nights in our new office. We had a great team all of whom saw some wonderful parts of the world."
 

Arlaine Shepherd - Project Manager for Latin America and Caribbean project
   
           
 

Two years of development with Capital Shopping Centres ...printing the ultimate shopping centre manual

After two years in the making Clockhouse were delighted to deliver their longest project ever to clients Capital Shopping Centres.



The concept was to simply produce one all encompassing manual for each of their 10 main shopping centres. Each manual had to be part of the family and yet maintain the individual identity of each centre.

    
 
"This was design by minutiae as each detail, each phrase and each form had to be consistent - let alone the design" explained Lisa Nakiewicz who ran the project from conception. "It truly represents the absolute attention to detail that CSC put into their own shopping malls."
      
 

The 10 manuals were digitally printed in full colour with covers made from polypropylene to create a clean contemporary look.

 

   

Clockhouse move into their new home

Clockhouse has finally moved into their new studios. The choice was made to remain in Dorking primarily due to its proximity to London, Gatwick and Heathrow. The new offices provide ample space for growth not to mention room to move, think, debate and argue (a favourite pastime of the creative teams discussing various business solutions).

Our new address is:
Merchant House, Parsonage Square, Dorking, Surrey RH4 1UP - UK
Tel: +44 (0)1306 877444

We would also like to take this opportunity to welcome Karen Milne to Clockhouse. Having the unenviable task of being our Managing Director's PA! Karen has over 16 years experience in design and marketing having worked as an account handler for several top London design consultancies. She then moved to the ‘client side’ for leading brands Joseph and Burberry Ltd. and more recently worked as a freelance consultant for Gordon Ramsay. In the two months Karen has been with us she has already been described as a breath of fresh air, fitting in seamlessly with the whole team.
 
If we can do this what can we do for you? Call Arlaine Shepherd or Rod Wheeler for a no obligation chat. It may just lead to something remarkable.

Tel: +44 (0)1306 877444 or email sales@clockhousedesign.co.uk
www.clockhousedesign.co.uk
  
         
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