In early 2007 a team from Clockhouse were let in on a big secret. One of their long standing clients of 19 years, Delta Air Lines, were going to completely rebrand themselves around the world. We were initially briefed with the task of implementing the new house style in all Deltas airports and ticket office facilities throughout Europe, Middle East Africa and Far East.
This was challenging enough but within weeks of commencing we were also asked if we would handle the Latin America and Carribean markets - in effect all of Delta's entire International network.
To meet the challenge Clockhouse set up an office in Atlanta specifically to handle the Americas, while a team in Dorking continued with Europe and Africa.
The first airport to be rebranded was Paris CDG completed on the night of April 30th followed 2 hours later by Gatwick. Over the next seven months Clockhouse was to implement the new brand into 117 locations in 93 cities around the world. Not only was it one of the largest projects ever undertaken by the Dorking based company but quite possibly one of the largest rebranding jobs of the year, worldwide.
Leading the Latin America and Carribean project was Arlaine Shepherd:
"The Latin American and Carribean part of the program required us to establish an office in Atlanta, allowing us to use the flights from Delta's main hub to reach the many airports we had to work with. Although flying off to Carribean Islands every day did sound fun at first, it was actually a very testing project involving long hours and late nights in our new office. We had a great team all of whom saw some wonderful parts of the world". |